Blue biotech in beauty: ‘We have a big task in terms of storytelling’ 22-Mar-2023 By Kacey Culliney Use of blue biotechnology in beauty continues to gain ground, but the concept remains complex for consumers and needs to be better defined before it reaches its true potential, say scientific and innovation specialists.
![There are plenty of stories the beauty industry can tell to help consumers better understand blue biotechnologies and ingredients developed in this way [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/21/blue-biotech-in-beauty-needs-better-storytelling-and-consumer-engagement-say-experts/16270672-1-eng-GB/Blue-biotech-in-beauty-needs-better-storytelling-and-consumer-engagement-say-experts.jpg)
